Learn to recruit the right people at least 90% of the time
Next People are the biggest assets for organizations, more so for the startups. They must be themselves be entrepreneurial in spirit to lift the company off. Now I know it is impossible to fill the organization with entrepreneurs as there are just not enough people of that kind. But what at the minimum is possible […]
There are no bigger assets than satisfied customers
Next Satisfied customers are extremely important to any business. This is truer for start-ups. Prospective customers look for a feeling of comfort that can only be given by satisfied customers. It should be the goal of all start-ups to ensure that 100% of their customers are satisfied. Even with some compromises on the sales ramp […]
Be where your customer is
Next There is no substitute to be where the business is. CEOs need to have first-hand experience of the market. It dramatically reduces the learning time. It also reduces some of the major risks that can lead to failures. I stayed away from the US market that was to be our mainstay. I kept hoping […]
There are many advisors in this world. But there is no better advisor than a failed entrepreneur.
Next Everyone can and will advise you. The VCs, your earlier colleagues, customers, prospects, senior managers from other companies…. even an air hostess during one of the flight gave me a lecture on being an entrepreneur! You must take all the advice that you get with an open mind. “Criticism is the highest form of […]
4200 Kilometers of IDaaS Next
I recently made a trip of Europe to take the message of IDaas Next (The break through identity management technology Cross Identity (Formerly Ilantus) has launched) to customers and partners. The difference in this trip was: I decided to drive all the way. In a span of 7 days I covered 4200 kilometers. While this […]
